MVP MMA Case Study: Press Release, Chief Executive Named (Draft).

Sep 25, 2026 · @Nathan · Town Squared Strategies

Independent portfolio case study built only from public information; not affiliated with or endorsed by Most Valuable Promotions (MVP) or the Professional Fighters League (PFL). Draft for Workflow 1, Step 1. Capitalized text in brackets, such as [NAME], is a placeholder. Source IDs in brackets, such as [P5], are for review and are removed before release. Quotes are proposed language for each speaker to approve; they are not statements anyone has made.

Drafting notes

  1. Timing. Issue the release after the leadership page is live, so it can link to it. Target: before PFL Chicago on October 16 [P12].
  2. Approvals. The chief executive approves the release. Legal reviews it. Each quoted speaker approves their own quote.
  3. Variant A. If the board names Nakisa Bidarian, use "co-founder Nakisa Bidarian" in the headline and lede.
  4. Words to avoid. Do not use "fighter-first" until commitments are announced. Make no claims about the UFC. Do not predict a U.S. partner.
  5. Figures. The roster and partner figures come from the July 30 merger release and are company-reported [P5]. Re-verify them before use.

Release

FOR IMMEDIATE RELEASE

Most Valuable Promotions Names [NAME] Chief Executive Officer

[NAME] will lead MVP as the Professional Fighters League becomes MVP MMA on January 1, 2027

[CITY], [MONTH DAY], 2026. Most Valuable Promotions (MVP) today announced that its board of directors has named [NAME] chief executive officer, effective immediately. [NAME] will lead the combined company as the Professional Fighters League (PFL) becomes MVP MMA on January 1, 2027 [P4].

MVP and PFL merged on July 30, 2026, bringing together nearly 400 athletes in MMA and boxing under the MVP brand [P5]. PFL's fighters, operations, and infrastructure are the foundation of MVP MMA [P5].

"PFL's fighters are the foundation of MVP MMA. My first job is to give them, and the fans who follow them, clear answers: what changes on January 1, what stays the same, and where to watch. We will share our commitments to fighters in the weeks ahead." (Proposed quote: [NAME], chief executive officer, MVP)

In the coming weeks, [NAME] will focus on three priorities:

  1. Moving PFL fighters and titles into MVP MMA, with PFL champions becoming the first MVP MMA champions [P4, P3].
  2. Announcing commitments to fighters.
  3. Working toward a U.S. media partner for MVP MMA, which the company plans to launch with a U.S. partner in 2027 [P3].
"[NAME] has my full support. Our job now is to bring more fans to these fighters than they have ever had." (Proposed quote: Jake Paul, co-founder, MVP)

MVP thanks John Martin, who led PFL before the merger and stepped down as chief executive on September 22, 2026 [P2, P1].

PFL events continue through the end of 2026. PFL Chicago takes place on Friday, October 16, at Wintrust Arena and airs in the U.S. on ESPN2, ESPN Deportes, and the ESPN App [P12].

Meet the leadership team: [LEADERSHIP PAGE URL]

About MVP

Most Valuable Promotions (MVP) is a combat sports company co-founded by Jake Paul and Nakisa Bidarian. After its July 2026 merger with the Professional Fighters League, MVP is the brand for all of the company's combat sports properties, including MVP MMA and MVPW women's boxing [P5, P8]. MVP's roster includes nearly 400 athletes, and PFL works with 34 international media partners reaching more than 170 countries [P5; company-reported].

Media contact

[NAME], [EMAIL], [PHONE]