Issue Analysis
Four issues rated for likelihood and impact, with the U.S. partner as a planning variable.
MVP MMA Case Study.
Independent portfolio case study built only from public information; not affiliated with or endorsed by Most Valuable Promotions (MVP) or the Professional Fighters League (PFL). Town Squared Strategies acts as outside communications counsel on moving the PFL roster and fan base into MVP MMA before the January 1, 2027 crossover. Source cutoff: September 25, 2026.
Start here
Project Brief
The challenge, my role, what the work found and recommended, how it was built, and a guide to every document. About 5 minutes.
Read the blog post
The PFL-MVP merger gave MVP MMA the roster. Now it needs a corner.
The case study findings as public commentary: a CEO gap, an unproven fighter-first promise and fan questions no company page answers. About 5 minutes.
Analyze.
Research the issues and test them against audience data.
Audience and Narrative Baseline Findings
Search (D1) and Reddit (D2) data that confirmed three ratings and raised one.
Data Citations
Each search and Reddit claim in the blog post, traced to the D1 and D2 rows behind it.
Source Log
Every P, S, and D source behind the case study, with conflicts and a claim register.
Advise.
Put decisions in front of the chief executive.
Build.
Plan the rollout and write the messages.
Strategic Communications Plan
Objectives, audiences, owned-earned-paid channels, phases, contingencies, and measures.
Messaging Architecture
Core narrative, four pillars, proof point bank, positioning, and holding lines.
Leadership Page Copy (Draft)
Workflow 1, Step 1: the page that answers who runs the company.
Press Release (Draft)
Chief executive named, with placeholders and proposed quotes.
Media Pitch (Draft)
Exclusive first interview pitch, target outlets, and interview preparation.
Fighter Pay Page Copy (Draft)
Workflow 2: pay terms and FAQ, held until the board approves.
Measure.
Track what moves and prove whether the plan works.
Watchlist and Monitoring Proposal
Twelve watch items with alert tiers, and the approved monitoring service.
Workflow 1: Stale CEO Listings
Steps and measurement to clear stale CEO results from search.
Workflow 2: Fighter Pay Search
Steps and measurement to put a company page on page one for fighter pay.