MVP MMA Case Study: Workflow 2, Fighter Pay Search.
Independent portfolio case study built only from public information; not affiliated with or endorsed by Most Valuable Promotions (MVP) or the Professional Fighters League (PFL). Companion to the Strategic Communications Plan, Measurement section. Steps, owners, and timing are the assessment of Town Squared Strategies. Bracketed IDs refer to the case study source log.
Measure
| Item | Detail |
|---|---|
| Metric | Company-owned organic page-one results for "PFL fighter pay" |
| Baseline (Sep 25) | 0 of 8. Coverage of a $10,000 main-event purse from June 2026 leads the page [D1]. |
| Target | At least 1 by January 31, 2027 |
| Counts | Organic results on an MVP- or PFL-controlled domain or official social account. Ads do not count. |
| Depends on | Board approval to extend the $40,000 minimum [P10] and fighter sponsor policy [P9] to the full roster (plan Phase 2, target December 12) |
Steps
| Step | Action | Owner | When |
|---|---|---|---|
| 1 | Clear the pay terms through legal review. Source every figure. Promise nothing the contracts do not guarantee. | Legal; chief executive | Before Dec 12 |
| 2 | Publish a page titled "Fighter pay at MVP MMA (formerly PFL)" covering the minimum, sponsor rights, bonuses, and how contracts transfer. Keep "PFL" in the title and first line, because audiences still search for it. | Communications lead | Announcement day |
| 3 | Add an FAQ section to that same page (details below). | Town Squared Strategies drafts; web lead publishes | Announcement day |
| 4 | Link the page from the fighter hub, the announcement release, the crossover FAQ, and site navigation. | Web lead | Announcement day |
| 5 | Pitch the commitments to MMA and business press so coverage links to the page. Ask champions and fighters to share it. | Communications lead; fighter-relations lead | Within 1 week |
| 6 | Run paid search ads on "PFL fighter pay" and "MVP fighter pay" while the page earns rank. | Paid media | Once indexed |
| 7 | Keep the page current, with a "last updated" date after each event and new purse disclosures (watch item W4). | Communications lead | Ongoing |
Step 3 detail: where the FAQ goes
- On the fighter pay page itself, as a question-and-answer section on the same web address. Do not create a separate FAQ page, which would compete with it in search.
- On pflmma.com until the crossover. That domain held the top results for PFL searches on September 25 [D1], so a new page there ranks fastest for a query containing "PFL."
- Redirected on January 1. A permanent (301) redirect sends the page to the matching page on the MVP MMA domain, which carries its ranking across. The company has not said which domain will host MVP MMA; confirm that before launch.
- Marked up as an FAQ. Add schema.org
FAQPagestructured data so search engines and AI answers can read the questions. Google now shows expandable FAQ results mainly for government and health sites, so treat the markup as a way to be read correctly, not a guaranteed display. - Linked from the crossover FAQ and fighter hub. Those pages point readers to this page instead of repeating its answers.
Questions to answer. These come from the People Also Ask results captured on September 25 [D1]:
- How much does MVP pay its fighters?
- How much is MVP MMA paying?
- Who is the highest-paid PFL fighter? (Answer with the pay structure, not individual purses the company has not disclosed.)
- Does PFL pay as much as the UFC? (Answer with MVP MMA's own numbers only. No UFC comparison, consistent with the Issue 3 guidance.)
- Can fighters keep their own sponsors? [P9]
Measurement procedure
- Every two weeks, run "PFL fighter pay" with the D1 settings: Google logged out,
hl=en,gl=us,pws=0, same location. - Count company-owned organic results on page one. Record each one's position and headline tone.
- Record whether the AI Overview or a People Also Ask answer cites the company page.
- Log each capture as a new D entry in the source log.
- Report the result as "Company-owned: N of 8; top position #X" in the weekly monitoring report.
Escalation
- Page not indexed after 7 days. Submit it through Google Search Console and add links from the homepage.
- Page not on page one by January 16. Add one more earned media push (a fighter-led interview or business-press explainer) rather than more ads.
- A public fighter pay complaint (W3, W4). Follow the plan's contingency: acknowledge, move the conversation to a direct call, and update the page if terms change.